Dodge to limit Hellcat dealer markup to max of $8.5k over MSRP

Discussion in 'Off-Topic' started by ResumeSpeed, Apr 1, 2015.

  1. ResumeSpeed

    ResumeSpeed Platinum Member Agent 707

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    Effective April 10th, 2015, Dodge will limit the amount of markup that dealers can change above the MSRP price for all Dodge Challenger Hellcat models and Dodge Charger Hellcat models. The over-MSRP maximum limit is being set at $8,500. The new rule is in response to reports of dealer mark-ups that have exceeded MSRP by an average of $9,500, and in some cases as high as $25,000-$30,000.

    Tim Kuniskis (President and Chief Executive Officer - Dodge Brand and SRT Brand, FCA - North America) said Dodge "worked hard" to price the Challenger SRT Hellcat at what he called an attainable $60,990, including shipping, "but that all goes out the window if this car ends up with $20,000 market adjustments on it."

    The new over-MSRP cap at this time will only apply to U.S. dealers. Dodge is currently working on a similar plan for Canadian dealers.

    -RS
     
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  2. B5 Blue

    B5 Blue Platinum Member

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    Thanks RS, still seems high though
     
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  3. 1FSTCAT

    1FSTCAT The Punisher

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    Well there's a start...if nothing else it levels the field a bit to bring more cars into reach.
     
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  4. owenspackman

    owenspackman BritishCat

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    This is better than nothing and Dodge are obviously trying to get the cars off showroom floors.
     
  5. Tazman

    Tazman Silver Member

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    Doesn't exactly punish the ones that have already sold them for 20k over MSRP.
    Nor the ones cheating the system, making our customer orders fall even further behind.
     
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  6. DrBuick

    DrBuick Gold Member

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    I see all dealers adding that now
     
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  7. ljaviation

    ljaviation Self proclaimed Banned, Because I can.

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    Thanks for the info RS.
    So the new rules begin yet again... to try to get back to the original rules.
    I'm hoping to see my car within the next 14 days.
    I hope everyone with new VINs are filled.
    Tim,
    On the job. Thank you. Get us loyal enthusiasts to the MOPAR brand what we signed up for.
    Good times ahead.
    And congrats to Ralph for his promo. Keep it up.
    L J
     
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  8. Shake&Bake

    Shake&Bake Back to (1) Club?

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    I feel sorry for the people that had to have a Hellcat and paid 15K-20K over they just got screwed.
     
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  9. Chippy

    Chippy Silver Member

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    It is April 1 fools......
     
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  10. rick arrieta

    rick arrieta Silver Member

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    That will bring the new average down to $8,500 from $9,500, because that in a sense gives the dealers the ok to do the $8,500. Well, maybe not, we'll see.. Just keep on filling the old Von orders.
     
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  11. Zebug

    Zebug Gold Member

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    Ugggh, I hate news on April 1.... Never know if I can believe it lol
     
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  12. Tazman

    Tazman Silver Member

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    Doh! ;)

    Yeah, now that I think about it... I don't think FCA can legally dictate to their dealers what to price things at.
     
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  13. Top Cat

    Top Cat Gold Member Hellcat Car Club Gold Supporting Member Fastest Cat/Record Holder HCC Charter Member

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    As Doc said, Dodge just gave permission to mark these up, look for more to do so now....
     
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  14. rick arrieta

    rick arrieta Silver Member

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    RS wouldn't do that would he?
     
  15. Sinurgy

    Sinurgy Silver Member

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    I hate surfing the web on April 1st.
     
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