Hellcat Allocations Clarified

Discussion in 'SRT Hellcat General Discussions' started by Hugh Jorgan, Jan 16, 2015.

  1. Hugh Jorgan

    Hugh Jorgan Silver Member

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    Copied this from another website. Don't know whether this is known information or not, but I'm seeing it for the first time..............


    If you were wondering why your local Dodge dealer doesn’t have any Hellcats in its showroom, perhaps this will answer the question…..


    Hellcat Allocations Clarified

    Daniel Bennett
    January 15, 2015

    To clear confusion from both customers and dealers about the supercharged Hellcat Charger and Challenger allocation process, Dodge told dealers why they are, or are not, getting the powerful cars. The letter does not discuss weighting (e.g., whether it is more important to have sold many Dodge/SRT cars, than to still have a 2015 Challenger SRT Hellcat still sitting on the showroom floor unsold — as a customer magnet — or does the no-sale outweigh selling more Dodge and SRT products of other sorts?)

    Still, this does give more detailed information into what Dodge is wants dealers to do, in order to get their own supercharged Hemi cars.
    The statement reads:

    The excitement surrounding the introduction of the Dodge Challenger and Charger SRT Hellcat has been overwhelming. That excitement for the most powerful muscle cars in history has driven product demand at an unprecedented rate and many enthusiasts have placed orders at a local dealer without understanding if/when that dealer will receive an SRT Hellcat.

    As we listen to our customer feedback, it has become apparent that incomplete and inaccurate information abounds regarding the process by which SRT Hellcat production is allocated to our dealer body. We want to clear up any confusion that exists.

    Any Dodge/SRT dealer can place orders for as many SRT Hellcats as they wish. However, because the factory can only build a specified number of SRT Hellcats each month, we prioritize each month’s available production to our dealers based on the following criteria:

    • The number of total Dodge/SRT branded products (any model) a dealer has sold in the last 90 days (higher volume = higher priority)
    • The number of SRT Hellcats a dealer already has in stock (higher stock = lower priority)
    • The average number of days each SRT Hellcat remained on a dealer’s lot unsold in the prior month (more days = lower priority)

    These criteria are intended to distribute all available SRT Hellcats to customers in the shortest time possible. Every Dodge/SRT dealer is evaluated based on these criteria in the first week of every month and available production is allocated to dealers accordingly. When demand exceeds available production, not all dealer orders can be accommodated.

    Additional production capacity occasionally becomes available between allocation periods due to increased efficiency, supplier part availability, etc. When this occurs, we allocate the additional production to dealers based on the following criteria:

    • Dealer overall sales performance
    • The age of any existing unfilled orders (older = higher priority)
    • The type of order – customer or dealer stock? (customer = higher priority)
    • Vehicle configuration requested by unfilled orders

    We remain committed to delivering as many SRT Hellcats as possible.
    Thank you for your passion, enthusiasm and patience,

    Dodge & SRT Brand
     
  2. Tannehill

    Tannehill Active Hellcat Member

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    This has been posted multiple times in the last week.
     
  3. Hugh Jorgan

    Hugh Jorgan Silver Member

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    I'm not here that often. What can I say?
     
  4. Steven_sbs

    Steven_sbs Browncoats Unite Gold Supporting Member

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    It's still nice of you to think of us and post this. Thank you.
     
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  5. Jim Hetrick

    Jim Hetrick Silver Member

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    He has Marty Feldman eyes. LOL
     
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  6. Hugh Jorgan

    Hugh Jorgan Silver Member

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    And they still don't work!
     
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  7. Mopar707

    Mopar707 Silver Member

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    This does not sound good for some of us with orders at MSRP placed 9/9 with dealerships who have 50+ customer orders. I guess it is a game of wait and see. I don't really "need" a Hellcat, and I am not going to pay over MSRP, when Scat Pac 392's are going for 2-3K below MSRP. If Dodge wants to reward dealers with allocations to charge 5-20K over MSRP, so be it. I guess capitalism is all about building a better mouse trap and having customers line up at your door. I am not willing to move my order over to a dealer with allocation charging above MSRP.

    I could better understand Dodge offering a Dodge customer loyalty priority to current Dodge owners who bought their current Dodge vehicle new. Dodge did this with the very limited 96 Viper GTS and it built a lot of customer brand loyalty.
     
  8. Hugh Jorgan

    Hugh Jorgan Silver Member

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    That was then and unfortunately, this is now.
     

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