How is it legal to advertise MSRP and then ask for ADM?

Discussion in 'SRT Hellcat Purchasing' started by 10dot3, May 1, 2016.

  1. 10dot3

    10dot3 Hellcat Member

    Joined:
    Apr 28, 2016
    Messages:
    99
    Likes Received:
    32
    Trophy Points:
    18
    Location:
    Ventura County, CA
    Vehicle:
    Charger SRT Hellcat
    There are several dealerships who are currently advertising Hellcats at MSRP on Cars and AutoTrader. For example, on AutoTrader it will show $69,235 in green and also the MSRP as $69,235 in black. When I email the dealership, they tell me there is some outlandish mark up above MSRP. Why isn't this considered false advertising?
     
    • Agree Agree x 1
  2. goingsolo2

    goingsolo2 Beast will be back bigger and better than ever! Hellcat Car Club Gold Supporting Member Hellcat Supporting Vendor

    Joined:
    Oct 29, 2014
    Messages:
    1,479
    Likes Received:
    581
    Trophy Points:
    313
    Location:
    Long Island, NY
    Vehicle:
    Challenger SRT Hellcat
    Supply and demand...been happening sadly since day 1 of the Hellcat being released for sale. It doesn't look to be ending anytime soon...people are shelling out the ADM's to get one...and as long as people still do that, there will be an ADM. There are many available at MSRP...they get posted on here a lot. Sometimes it is cheaper to get it at MSRP out of state, and just have it shipped to you. Good luck and happy shopping! At this point, I would say that you should not need to pay over MSRP if you're willing to search hard enough.
     
    • Like Like x 1
  3. 10dot3

    10dot3 Hellcat Member

    Joined:
    Apr 28, 2016
    Messages:
    99
    Likes Received:
    32
    Trophy Points:
    18
    Location:
    Ventura County, CA
    Vehicle:
    Charger SRT Hellcat
    Thank you for the reply, goingsolo2. I was curious to the legality of advertising one price and in actuality charging a much higher one. That doesn't seem legal to me.
     
    • Agree Agree x 1
  4. 1BDHCAT

    1BDHCAT Silver Member

    Joined:
    Jan 23, 2016
    Messages:
    387
    Likes Received:
    131
    Trophy Points:
    113
    Location:
    SoCal
    Vehicle:
    Challenger SRT Hellcat
    I bought mine last year out of state! My local dealer wanted 30 over. :eek: Its sad because he gets it. :(He has sold over a dozen at 20 over minimum. I guess I just don't have that kind of money!
     
  5. 1BDHCAT

    1BDHCAT Silver Member

    Joined:
    Jan 23, 2016
    Messages:
    387
    Likes Received:
    131
    Trophy Points:
    113
    Location:
    SoCal
    Vehicle:
    Challenger SRT Hellcat
    I agree with you! It should be illegal! It must not be because they all do it.
     
    • Like Like x 1
  6. goingsolo2

    goingsolo2 Beast will be back bigger and better than ever! Hellcat Car Club Gold Supporting Member Hellcat Supporting Vendor

    Joined:
    Oct 29, 2014
    Messages:
    1,479
    Likes Received:
    581
    Trophy Points:
    313
    Location:
    Long Island, NY
    Vehicle:
    Challenger SRT Hellcat
    Unfortunately they can...I don't believe there is any law against it. FCA had once said they were going to crack down on it, but I haven't read much of anything demonstrating that. The best advertisement is having the cars on the road, not sitting in lots...so they basically let dealers do what they want if they're selling cars. At once point they were limiting allocations, but I personally know if at least 3 local dealers all currently with ADM's on Hellcats, and they're selling and getting new ones on the lot.

    I paid 2,000 over MSRP when they first came out...I shopped and shopped and had a few connections, so for me paying 2,000 over was a win when everyone else was paying 7-20,000 over at the time when they were super hot. If I would have found one out of state at the time at MSRP, which I couldn't, shipping it would have cost about 2,000 anyways, so for me it was the best deal at that time. It was incredibly hard to get one at that time as well...my dealer had a wait list at almost 80.
     
    • Like Like x 1
    • Agree Agree x 1
  7. Heavy Metal

    Heavy Metal Silver Member

    Joined:
    Mar 14, 2016
    Messages:
    625
    Likes Received:
    166
    Trophy Points:
    113
    Location:
    California
    Vehicle:
    Charger SRT 392
    There is a sucker born every minute.
     
    • Funny Funny x 2
    • Agree Agree x 1
  8. Jontall

    Jontall Silver Member

    Joined:
    Aug 19, 2015
    Messages:
    246
    Likes Received:
    42
    Trophy Points:
    138
    Vehicle:
    Challenger SRT Hellcat
    There are a lot of Hellcats just sitting on dealer's lots at MSRP and some will even sell below MSRP to move the car out, so shop around. Never pay an ADM to any dealer for a Hellcat.
     
    • Agree Agree x 2
    • Like Like x 1
  9. jkviper

    jkviper Senior Hellcat Member

    Joined:
    Apr 6, 2016
    Messages:
    94
    Likes Received:
    45
    Trophy Points:
    58
    Location:
    Millstone Township, NJ
    Vehicle:
    Challenger SRT Hellcat
    It actually states on page two of the Window sticker that "Dealers are independent and are free to set their own prices". The MSRP is only the suggested retail price. Most of the time the buyer pays less, very rarely does demand outweigh supply and cars are sold at MSRP or more.
     
    • Like Like x 1
    • Agree Agree x 1
    • Winner Winner x 1
  10. Slowpoke387

    Slowpoke387 VIP Hellcat Member

    Joined:
    Jan 31, 2016
    Messages:
    802
    Likes Received:
    213
    Trophy Points:
    73
    Location:
    Enfield, CT
    Vehicle:
    Challenger SRT Hellcat
    I was told that FCA automatically lists those vehicles as soon as theres a vin and a dealer assigned to that vin. They list the vehicle and the msrp a lot of times before the salees people even know. Apparently they can go in and make changes afterwards though. I've made many calls and had sales people unaware that they even had the cars on the way to them. Other times they had the cars, had upped the price, but not changed the ads from the FCA liistings. And yet other times the cars were sold. I just made it a habit to call and my first question was about adm fees lol. Straight to the point.
     
    • Like Like x 2
    • Agree Agree x 1
  11. Toolman_42

    Toolman_42 Gold Member

    Joined:
    Jan 26, 2015
    Messages:
    2,274
    Likes Received:
    643
    Trophy Points:
    458
    Location:
    Virginia
    Vehicle:
    Charger SRT Hellcat
    Based on the numbers of Hellcats being listed out there now (last week over 1500+) compared to last year, there is no reason to pay MSRP. Multiple colors and configuration out there. Just takes a little work to find the right one.

    No better help than self help!
     
    • Like Like x 1
    • Agree Agree x 1
  12. NoCoHC

    NoCoHC Silver Member

    Joined:
    Oct 7, 2015
    Messages:
    142
    Likes Received:
    35
    Trophy Points:
    138
    Location:
    Colorado
    Vehicle:
    Challenger SRT Hellcat
    I don't think the dealer board rules in Colorado allow them to advertise an artificially low price. Most of the dealers around here that are charging ADM are pretty upfront about it, which makes it easy to ignore them.
     
    • Like Like x 1
  13. Toolman_42

    Toolman_42 Gold Member

    Joined:
    Jan 26, 2015
    Messages:
    2,274
    Likes Received:
    643
    Trophy Points:
    458
    Location:
    Virginia
    Vehicle:
    Charger SRT Hellcat
    • Like Like x 1
  14. Aarcuda

    Aarcuda Gold Member

    Joined:
    Oct 22, 2014
    Messages:
    1,432
    Likes Received:
    465
    Trophy Points:
    258
    Location:
    The Boonies
    Vehicle:
    Challenger SRT Hellcat
    the problem is MSRP stands for Manufacturer's "SUGGESTED" Retail Price. It ISNT the prince. Its what Chrysler SUGGESTS the price should be. Not what it is.
     
    • Agree Agree x 2
    • Like Like x 1
  15. MattG

    MattG Gold Member Hellcat Car Club

    Joined:
    Mar 12, 2015
    Messages:
    848
    Likes Received:
    453
    Trophy Points:
    313
    Location:
    Allentown, PA
    Vehicle:
    Charger SRT Hellcat
    In case you have missed this post.

    6 Hellcats plus 1 used Hellcat available no Markups

    I hope there is one in there that is your color and options.
    don't hesitate to fly, drive there and take one home. Probably cheaper than paying the ADM

    I drove to mine and loved the drive on the way home.

    Matt
     
    • Like Like x 3

Share This Page

Search tags for this page

adm new car msrp