I have a suggestion for FCA they won't take...

Discussion in 'SRT Hellcat General Discussions' started by Galt, Apr 6, 2015.

  1. Galt

    Galt Hellcat Member

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    Get on the phone, call any of your 2390 dealers and try to buy one of your own Hellcats. Figure out how to solve the mess that way. I've contacted about 700 of them and the problem is the same at every dealer - chaos;

    When orders re-open, how are you going to handle it differently so as to avoid this mess happening all over again? You're currently building a lot of cars with no buyer while buyers aren't getting their cars built. Dealers are ruining your name and reputation with the price gouging and lying - and even more so when that typical nefarious nonsense is holding up customer's cars though no fault of their own other than trusting a disreputable dealer.

    Maybe the allocation process is the problem. Why should the rule-breaker dealers get cars that delay someone else's delivery while they hold out to fleece a sucker for 20K over sticker - when smaller, more honest dealers won't even see a car? Perhaps the free market could sort this out? I'd MUCH rather shop at a small town dealer anyway. It could work like this; I go in to ANY Dodge dealer selected by ME through research as to reputability (feedback, personal experience, word of mouth etc). We sit down, I order a car, leave a non-refundable deposit to prove I'm serious, then that dealer puts my order into the system. Say my order is number 10,325 - when you build car number 10,325 you build my car. You build 6,000 cars this year, mine rolls over to the next MY. If my circumstances change in the interim and I decide to cancel, I pick up a phone, call the dealer and cancel, then my order is marked in the system is cancelled and you build a car for the next guy. Nice and orderly, no preferential treatment, everybody's happy. Why is this so hard?

    As it stands you've got a lot of duplicate orders, a lot of customers who want to buy cars but can't even get past the front door, you've got customers buying cars that are a compromise as opposed to getting the car with options they'd like to have and people who've waited 9 months for cars getting snaked by people just now getting involved in the process and sucking up the limited supply for the sake of profiteering. In the immortal words of Randy Quaid it's a lot like watching a brass monkey molest a football at your local Dodge dealer.

    If you insist on building one-size-fits-all cars to drop off randomly at unsuspecting dealers for the sake of fishing for customers, how about building cars that are loaded and in color combinations that aren't crap? I'd primarily make White/Red/BM (like the press car), Black/Black/BM, B5/Black/BM. Ship them with sunroofs, NAV, Harmon Kardon and summer tires. They should all have brass monkey wheels - it'll take 5 minutes with some Plastidip to make them black if I don't like BM but a month of sundays to make a black wheel brass monkey. At least make the 3 best color combos en masse that make compromise easier.

    And while I'm being ignored I have one more request; no more press cars. We get it. The Hellcat is awesome. You don't need to run another ad or give out a loaner until you have at minimum a 30 days supply sitting around. Only thing that happens when I see HC 'tests' now is I get angry. It's less advertisement and more taunting.
     
    Last edited: Apr 6, 2015
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  2. Galt

    Galt Hellcat Member

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    Actually now that I think about it, that would totally work. Ending allocation would force dealers to compete again rather than play keep away. Do that. Please.

    When the system re-opens, clean slate it for new orders. Everybody whose gotten a car in the down time are happy, anybody who still wants a car can go order one. First come, first served, no allocation, I can watch them enter it into the computer and leave with an order number - just a nice, orderly line like over at Tesla. No more worrying about favoritism, line jumping, extortion, ordering a car from a dealer who will never get it, etc.

    Whatever happens, the current system is so impossibly bad you can't go back to it...can you?
     
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  3. TIGwelder

    TIGwelder SSDD

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    FCA obviously doesn't understand what first come first served is. They are more worried about making sure ALL their dealers have a car to sit on and markup so they don't cry foul. WE are not the customers, the dealers are. That's how it is. They could care less where they end up. They could care less if you write them and ask if they are going to fill your order. They could care less that there are dealers willing to move product at MSRP.

    All they care about is kissing the asses of their entire dealer base. End customers take a back seat. If this isn't their stance, then they had better change what they are doing, because that's what it looks like. Dealer rewards.
     
    Last edited: Apr 7, 2015
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  4. rayzazoo

    rayzazoo DRIVESRT.COM Gold Supporting Member

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    I think, because of the dealer union, FCA has to legally protect themselves to substantiate how they give out vehicles, hence the allocation system with specific rules. I think, however, they accommodated to crying dealers when the 1,000 additional orders were added because if it was for the customer, you would have seen all of the July-Sept orders get picked up before any other orders were even considered.

    Agreed, not to appease the customer, but rather the dealership network which is broke in itself.

    I've mentioned this to FCA before, however, these are the 3 things I think the Dodge dealership network is successfully acheiving:

    -opportunity to capitalize on people
    -destroying trust through lack of transparency
    -destroying brand legitimacy


    Also mentioned regarding the Dodge brand:

    Regarding the Dodge Brand, I think, with the power of social media and the modern car enthusiast with Hellcat in hand, the Dodge Brand image could be better projected by a very knowledgeable owner that spreads the word about their Hellcat vs. the one that sits on the factory showroom floor. The motivation of an enthusiast owner to project the brand is free, likely more knowledgeable than the average salesperson, and more likely to build the people network of the Dodge community.
     
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  5. Noquarter

    Noquarter Gold Member

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    Couldn't agree more. In my original letter that I sent, I stressed the brand aspect quite a bit. I think they have really hurt the brand they way they have done things. Not only that, but dealers are to short sighted to see the big picture. Hurt the brand.. hurt sales.
    My letter to Sergio Tim and Ralph SRT Hellcat Forum

    All the glitters is gold I guess.
     
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  6. TIGwelder

    TIGwelder SSDD

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    "You don't build brand by ignoring loyalty" - TIG
     
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  7. SRT_HC_707

    SRT_HC_707 SRT_HC_707 Staff Member

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    You are making the improper assumption that large corporations are capable of doing things that make sense. I've worked in corporate America for many years. Logic and common sense are non-existent.

    Many have said from day one... Build sold orders only first in, first out. It is very easy to defend this position.

    The situation stinks and a little common sense can fix it but it will never happen.
     
    Last edited: Apr 7, 2015
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  8. Galt

    Galt Hellcat Member

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    Adding insult to injury, I can't imagine that every Hellcat conversation doesn't revolve around what a fiasco buying one is. Everyone with an internet connection knows all they need to about the car's performance - only thing to discuss at car shows now is how awful the process was, what a bunch of dirtbags the dealers are, either how much you paid over sticker or how long it took to find a reputable dealer selling at MSRP, what options you wished you'd gotten but didn't because you had to take what you could find, and how you're terrified to wreck it because you'll never be able to replace it.

    This entire exercise is going to wind up a zero sum they don't get this nightmare sorted.
     
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  9. TIGwelder

    TIGwelder SSDD

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    They say this is called "Brand Building" :rolleyes:
     
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  10. SRT_HC_707

    SRT_HC_707 SRT_HC_707 Staff Member

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    I still have people telling me that you can't buy a Hellcat yet. They haven't been released yet. I'm like WTF.. Do you think I built this thing in my basement? Might be faster and easier way to get one but that's a topic for another thread...
     
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  11. april77

    april77 Naughty SheDevil Mod Staff Member Hellcat Car Club Gold Supporting Member HCC Charter Member

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    A-freakin-men! My husband was a Nuclear Electrician on submarines in the Navy. In the time since he retired, he has worked for 2 large, power generation corporations, in 2 different states. We are both constantly shaking our heads in disbelief at the completely asinine manner in which these companies run their plants, manage their people, and do business in general. Seriously ... I call his plant, "The Larry, Mo, and Curly Show". It boggles the mind. After what I have seen and heard, I cannot imagine FCA, or any other large company/corporation, are with any logic whatsoever.

    April
     

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