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4UQ sales code..$125

3444 Views 11 Replies 6 Participants Last post by  Slidd
Got a new POC today with my vin # and what a shock….

Dodge added the above sales code that has an MSRP of $0 yet shows in the invoice column as $125.

Anyone know what this is for or is it just dodge finding another way to raise the price?
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POC I got on 3/12 when I placed the order it wasn’t listed at all.

Trying to wrap my head around something on th POC having an MSRP of $0 yet the dealer (and me) being charged $125. BS obviously….
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My dealer said it was an advertising fee added to all invoices, pays for a portion of their overhead.
you should be able to convince them to remove it but, how much us your time worth on an $85K purchase?
Oh very little. And I won’t make too much of a fuss. But that’s shady AF. Agreed on price, deal sheet signed, and what about price protection? It’s something that should be disclosed upfront.

I mean at what point would you draw the line? $250, $500, $1000?
That 4UQ goes back to at least 2008 and has shown as Warranty Adjustment or Warranty Reimbursement. Not exactly sure what that means.

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I don’t remember it being on my 2019.

Wish we could get a definite answer.

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