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Discussion Starter · #1 ·
I’ve often wondered how Koons and Dan Cummins are able to provide the deals they do. I’m quite grateful that they do, honestly. Recently I came across something that may have something to do with this ability while looking for an RT for my sister. It seems these two incentives are available that I never before saw in print:

$2075 - Dodge 22MY Sold Order Select Inventory w/7M8 C90N. Exp. 01/31/2023
$2775 - Dodge 22MY Sold Order Select Inventory w/7G6 C92N Exp 01/31/2023

So that’s $4850 incentives plus anything else existing at time of delivery. This would make sense to me as to how they are doing it. But then I realized this incentive looks like it’s available all over the place.

I asked one of my local dealers about this and he appeared to know nothing about them. Could it be that they really don’t or is it more of they just don’t want the general public knowing about it but they are well aware of it.

Anyone have any solid info about these two incentives? I
 

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MSRP is a recommended price from the manufacturer to prime the buyers, any dealer can sell for below MSRP and still make a profit. Koons has several dealerships on the east coast and has a lot of volume to offset the low prices. Don't know how big Cummings is but I believe they also have several different dealerships in their network. Hellcats are problematic right now and prices are all over the place while SP's and below aren't going for over MSRP. Dodge has it's own incentives and dealers can make up whatever program they want. The Jailbreaks are allocated to dealers from what I understand so they can only sell a limited number which is why the prices are so high, they can make $15K off the sale now or wait a couple of weeks and make $18K so there's no incentive for them to cut a deal.
 

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So the select inventory is typically a combination of units that have reach a certain age (of being on the lot), AND you have to find a dealer who is willing to honor the discount.

Yes, most dealers are able to sell vehicles below MSRP and still make a profit. Again, the main caveat is finding a dealer who is willing to play ball. There are many avenues of bringing money in; the auto market isn't nearly as simple as what many people believe.

The handful of dealers who are offering the deep discounts are often going for volume. They're not a dealership who moves a couple dozen units a month.
 

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Discussion Starter · #4 ·
So what’s not clear to me is the sold order portion mixed with the select inventory. Dodge has done many things with old inventory but how can you have a sold order within dealer aged stock?
 

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So what’s not clear to me is the sold order portion mixed with the select inventory. Dodge has done many things with old inventory but how can you have a sold order within dealer aged stock?
Unless it applies to sold orders which were not delivered to the intended customers? I.e. the Challenger was ordered by a customer, but he/she backed out and now the dealership has the car to sell.
 

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Discussion Starter · #6 ·
Unless it applies to sold orders which were not delivered to the intended customers? I.e. the Challenger was ordered by a customer, but he/she backed out and now the dealership has the car to sell.
Interesting thought. I asked a buddy who might know the answer. Waiting for a reply.
 

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At first "they" were saying dealers couldn't order Jailbreaks for inventory, then several dealers had JB's in stock. Either they created fake orders or they had people backing out, as far as I know the Dealers can't order JB's except as sold orders. Not sure so anyone know different please chime in (like anyone here needs an invitation to correct anyone else 😅).
 

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At first "they" were saying dealers couldn't order Jailbreaks for inventory, then several dealers had JB's in stock. Either they created fake orders or they had people backing out, as far as I know the Dealers can't order JB's except as sold orders. Not sure so anyone know different please chime in (like anyone here needs an invitation to correct anyone else 😅).
100% agree. I've always heard that JB's are allocations only, and only specific dealers have them (at a limited number). This is one of the reasons they can get away with charging say $10K ADM on an ordered JB.
 

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I remember buying my Redeye and getting a quote from a cpl of dealers who were doing the % below invoice deals on orders. For shits n giggles I brought one of the quotes to my son's roommate who sells at the local dealership. He looked at it and said he had no idea how theyre doing it and that they couldn't match it unless I had a trade to make up for it.
 
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I remember buying my Redeye and getting a quote from a cpl of dealers who were doing the % below invoice deals on orders. For shits n giggles I brought one of the quotes to my son's roommate who sells at the local dealership. He looked at it and said he had no idea how theyre doing it and that they couldn't match it unless I had a trade to make up for it.
That's a line which many love to use. Also, the typical salesman knows next to nothing about the vehicles they are selling, let alone how or why a dealership functions. You could very likely get the same response from a random sales person working at the VERY dealership which sells dozens of vehicles under invoice.
 

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Discussion Starter · #13 ·
I remember buying my Redeye and getting a quote from a cpl of dealers who were doing the % below invoice deals on orders. For shits n giggles I brought one of the quotes to my son's roommate who sells at the local Dealership. He looked at it and said he had no idea how theyre doing it and that they couldnt match it unless I had a trade to make up for it.
That was my first thought when Koons an Dan Cummins were doing this was that they were on a volume based stair-stepper program (I.E. manufacturer says if you sell X amount of cars within a certain period of time we give your dealership a fat incentive). This is common in GM land but don’t have any solid info to know if this is how it works in Mopar land. Now I could see this being the case with Koons as they move a shit ton of cars. But I can’t see Dan Cummins moving that kind of volume. This makes the incentive theory in my first post as the leading factor in the ability to do these deals.
 

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Part of your question has been answered correctly already. These bigger dealers make up the sale of below MSRP cars, by going for high volume. I often wonder though if the dealer has a few “tricks” up their sleeve on limited ordered allocation cars. Such as ordering some as “sold” but they really are not already sold, just wanting to get a few on the lot? Or act like they are employee orders maybe? Unsure about this however! Maybe a dealer / salesman can chime in who really knows. Because I have seen several “allocation “only” cars that were brand new in stock at some dealers. When others could not get any. I have also heard (by a salesman) if you hit certain sales numbers, you can order more hard to get/allocation only cars. Again, unsure if this is accurate or not.
 

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I’ve often wondered how Koons and Dan Cummins are able to provide the deals they do. I’m quite grateful that they do, honestly. Recently I came across something that may have something to do with this ability while looking for an RT for my sister. It seems these two incentives are available that I never before saw in print:

$2075 - Dodge 22MY Sold Order Select Inventory w/7M8 C90N. Exp. 01/31/2023
$2775 - Dodge 22MY Sold Order Select Inventory w/7G6 C92N Exp 01/31/2023
Where did you “come across this”?
 

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I’ve often wondered how Koons and Dan Cummins are able to provide the deals they do. I’m quite grateful that they do, honestly. Recently I came across something that may have something to do with this ability while looking for an RT for my sister. It seems these two incentives are available that I never before saw in print:

$2075 - Dodge 22MY Sold Order Select Inventory w/7M8 C90N. Exp. 01/31/2023
$2775 - Dodge 22MY Sold Order Select Inventory w/7G6 C92N Exp 01/31/2023

So that’s $4850 incentives plus anything else existing at time of delivery. This would make sense to me as to how they are doing it. But then I realized this incentive looks like it’s available all over the place.

I asked one of my local dealers about this and he appeared to know nothing about them. Could it be that they really don’t or is it more of they just don’t want the general public knowing about it but they are well aware of it.

Anyone have any solid info about these two incentives?
I just called Dodge's incentives (got the number from the Dodge chat) and they said those particular incentives are for 21MY hellcats that took too long to build and had to be converted to 22MY (hints Select Inventory). They are not available to anyone. They are basically only to keep orders from before the price increase from being affected and allow the dealer to honor price locked guarantees.
 

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Discussion Starter · #18 ·
I just called Dodge's incentives (got the number from the Dodge chat) and they said those particular incentives are for 21MY hellcats that took too long to build and had to be converted to 22MY (hints Select Inventory). They are not available to anyone. They are basically only to keep orders from before the price increase from being affected and allow the dealer to honor price locked guarantees.
So I just found something As well and this is how it was explained to me is that these incentives are price correction incentives. The example given to me was that if someone’s order gets rolled over into the next year where a price increase happens, this is how they don’t get charged for any price increase that happened between model years. So these are price increase cancellation incentives.

So as to where I originally saw these: In typical dealer fashion: You ever seen a car advertised for a great price on Autotrader and then in the pricing details they tell you something like “price includes the following rebates and incentives” and it’s like military, first responders, mobility etc? Well these guys actually took it to the next level of “incentives that no one ever is eligible for” and actually included those sold order/price protection incentives that you have 0 chance of getting in order to show a lower advertised price. And here I didn’t think it was possible to be more misleading in an advertised price. I mean I guess there might be someone who could get all of the typical incentives they list…but this is a whole new level! Nobody is getting those two sold order price protection incentives on a car they have on the lot.

They have actually managed to raise the dealer bullshit bar. Just wow!
 

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When I picked up my RE I spoke to Craig (Koons) about pricing. He confirmed what I have been hearing for 40 years, high volume dealers get discounts when they hit quotas. Craig’s discount program is run like a company within Koons. Low budget, lean and fast operation, no wasted time, cars in and customers out quick and simple. High volume, low overhead, helps the corp meet the quotas and get the mfr discounts. Not for the soccer mom. Works for me and people who know exactly what they want and are ready to buy.

My wife asked why one of the other offices near Craig's had a bowl of candy on the desk. I told her that's for people who pay MSRP.
 
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