The ONLY coke I will concede to liking is cherry coke (which we can't get in Canada) I buy that stuff EVERY time I'm in America town!Coke! No Pepsi....
That and coke from a fountain (restaurant) is delicious. Cans or bottled coke sucks for whatever reason.
Pepsi is consistent no matter how you buy it, it always tastes great.
I think Coke has more of a cult following, people like it just because it's Coke (even though the Pepsi taste challenge proved way more people picked Pepsi as their favorite... LOL)