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Ram Trucks and Miranda Lambert | New Partnership, Great Cause

What do you get when an award-winning truck brand partners with the reigning female vocalist of the year? A chance to help shelter animals, and that’s just for starters.

Ram is pleased to announce a new partnership with award-winning country music sensation Miranda Lambert. The partnership officially kicks off today, November 5, and to celebrate, Miranda is auctioning off a customized Ram 1500 Laramie Longhorn just like the one she drives, with all proceeds going to benefit MuttNation Foundation.

Co-founded by Lambert, MuttNation Foundation has raised over $2.2 million in the last seven years to help end animal cruelty, neglect and homelessness. With a winning bid on the new Ram truck or one of the other items up for auction, including Lambert-signed guitars as well as copies of Miranda’s fifth studio album, Platinum, you can show your support for the MuttNation mission: to help build shelters for better animal care, to increase pet adoption and to promote responsible pet guardianship in addition to other worthy goals.

It’s a mission and a partnership that Ram Trucks can get behind. “Miranda Lambert and Ram Trucks are a perfect fit,” said Robert Hegbloom, President and CEO of the Ram brand. “She values hard work, courage and lives her life to the fullest – the same characteristics that our brand celebrates in our owners.”

The auction, open for bids until November 15, is just the beginning of a relationship between Lambert and the Ram brand. Stay tuned to RamZone to see how the relationship evolves in 2015. In the meantime, please join Ram in congratulating Miranda on her nine recent award nominations.

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