True, making $100K a year in San Francisco or New York compared to Tulsa or Boise is a complete shift in income bracket. I just make a little over $100K annually but, I also live in a more expensive area so if I had kids I probably couldn't afford a Scatt Pack much less a HC, as I'm single and don't spend a lot of money going out to bars or buying expensive crap (like guns and or collectable action figures) it's worth it to me because I really like my car and it's more than just a means of transport for me, unlike my 2014 Malibu which got me from A to B and that was about all I required of it. I purchased a fully optioned 15' HC Charger used 5 years after it was produced, a new HC would be putting too much strain on my income as I already put 10% into my 401K, let's not forget gas is going to run over $200 a month for a daily, insurance is also going to be way more than an economy car. Biggest problem for the younger crowd is they don't take into account all the ancillary expenses that go with it, I must have spent close to $1,000 in the last year on just cleaning and cleaning products (I'm probably underestimating that amount by a fair bit).