DrB is right. Says that it is only good for one year, but they always let you use it past that. They should, as it is paid for in every car purchase and they will even tell you themselves during the closeout meeting of the day that thousands of people a year don't even take advantage of it.
And yes, get there at the time they say it starts and you'll enjoy a nice, simple breakfast catered by their choice of a local establishment. I have found their breakfast and lunch to always be great.
