Put it in your glove box and at the next car show you go to give it to a kid that is super excited to see your car. It will make their day and hook them for life
I never thought of stuff like this until one day my son was going crazy about how cool a jeep was at a restaurant we were at. We happened to be leaving when they were getting in their Jeep and I told him to go let them know (older couple) he loved their Jeep. He's 5 and a bit shy so was a good opportunity for him He did and the gentleman in the driver seat greatly appreciated it and handed him a matchbox Jeep. Just one of those $2 ones you see at walmarts, for instance. He apparently buys them when he sees them and hands them out to people that he meets. I'm telling you, it's a small toy but my son cherishes that thing as it reminds him of the Jeep that he loved. He slept with that thing on his pillow for a week.
I now buy every challenger matchbox I see and do the same. Just something that stuck with me that I figured I'd share.